Sea Harvest being awarded the seventh top brand at the Ask Africa Icon Brands awards. Pictured above from left to right is Maria Petousis (TGI Director at Ask Afrika), Jared Patel (Marketing Manager, Sea Harvest), Andrea Rademeyer (CEO and Founder Ask Afrika) and Sarina de Beer (MD, Ask Afrika). “We are excited and honoured to receive this award; it is a fantastic achievement for the brand and signifies the reach and loyalty that Sea Harvest has,” says Jared Patel, marketing manager for Sea Harvest. “While Sea Harvest has been producing excellent products for many years, I believe that we have been recognised in this year’s awards because frozen fish is being accepted more readily into lower income groups and is seeing steady increases in African households, particularly within the Fish Fingers and Plain categories. This increase in penetration, combined with the brand loyalty afforded to the well established brands in the frozen fish category, means that Sea Harvest can now be recognised as an Icon Brand, based on the criteria set by Ask Afrika,” concluded Patel.
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